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We gave 5 of the surveys to 16 year old boys and 5 of the surveys to 16 year old girls. Although it is a female aimed video, we wanted to see if the males would be more likely to watch the MV if the artist was looking voyeuristic. The first question asked how much of the artist singing would they like to see. Both males and females mostly answered "half and half" so we will use this to influence our creative decisions. Next, we asked whether they would be more likely to watch the video if the artist was attractive, 100% of males said "yes" and all but 1 female said "yes" too. We asked if they prefer videos that match the lyrics or videos that make you think about the meaning. The majority of males said they'd prefer it to match the lyrics, whereas the majority of females said they like visuals that make them think more about the meaning. All males and females said yes to special effects in videos. As for locations, we had a mixture of answers between; industrial areas, woodland, studio, home, and busy public areas.
I would like some visual representation here perhaps in the form of charts?
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