Wednesday 1 October 2014

Analysis of Promotion Packages 1 - Arctic Monkeys. (The Interviews)

Interviews


This is an interview on the official Arctic Monkeys Youtube account. It is about the making of the 'Suck It And See' album and is a cross media promotion. It interviews each band member about the album and the making of it. The front man; Alex Turner is saying how different this album is to the other 3. The article below is about the revealing of the album 'Suck It And See.' It mentions who else has filmed in that studio such as Nirvana and Slipknot. This Youtube video is a use of social networking to promote their new album, but they also used Twitter, Facebook, Instagram, Tumblr and other sites to promote their album, this below the line marketing would have been more effective than some of the bigger above the line marketing because their fan base is quite social networking based. They are aged 16 - 25 which means they

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