Lorde - Royals - Music Video Analysis
o Tracking
backwards down street with music playing
o Title
slide introducing song
o CU
Singer not singing while song playing in background
o Jump
cuts to unmade bed on the clicks – 4th shot in
o Cuts
back to singer –singing this time
o Jump
cuts to top of plant and white wall – back to singer singing again
o Jump
cuts to tv room and back to singer
o Cut
to man in bed facing away from camera
o ASL
speeds up to chorus
o Man
leaning over bath with water dripping down his face – low key lighting
o Tv
on static then back to
ECU of singer
o Change
of location about 18 shots in to a LS of man in gym hall
o Man
swimming in rain
o MCU
of singer again
o High
angle telephone wires
o Man
in the living room with boxing gloves on then back to
ECU of singer
o High
shot of 2 men boxing in living room
o Cuts
back to singer then back to boxers then back to singer for a long ASL for
instrumental
o Once
singing starts again cut to a man in the bathroom then laid on a sofa
o Cut
back to CU of singer
o 2
different shots of 2 men shaving each others heads in the bathroom
o Quick
cut to singer not singing then cut to MS of singer singing again
o Cut
to ECU of adams apple on a man
o High
angle shot of man underwater
o Cut
to singer singing again
o Back
to boxing in the living room – LS
o LS
of static tv and one of the boxers sat next
to it
o High
angle of empty pool then back to singer
o CU
of one of the boxers
o High
angle of telephone wires
o Cut
to singer not singing
o One
of the boxers smiling into mirror with blood on his face and mirror
o Long
shot of apartment complex
o CU
of singer very long ASL
o CU of boxer laid next to train track – pull focus
o Back
to CU of singer
o Then
pull focus of boxer at a bus stop with 3 other men
o Different
angles of the group
o CU
of men on bus – pull focus on each
o Cut
back to singer
o Tracking
forwards down the road then finish on the singer not singing
The colours from her tour advert are carried through to her clothing store. The colours are blue and purple which are very harmonious and work together very well. Her picture is slightly tinted green which stands out against the blues, purple and black of the background for the writing. These colours will be recognised as her colours and in theory should be carried on through her merchandise too. 
