Similar Product Research 3. - Angles and Framing.

Kasabian - Eez-eh - Music Video Analysis

This music video was produced in 2014 by Aitor Throp and features the band and actress Noomi Rapace. It is an indie rock video and follows the conventions if this genre by being very simplistic. There are only 3 colours and 1 location for this entire video. This video does use props in every scene but they are only very simple like a megaphone or a bottle of milk.

This video starts with the band on a black background and a man holding a clapper board to start them off. As soon as the music beings the background behind them lights up a bright pink (colourisation). On the 8^th beat into the song there is a very quick cut to the actress featured in the video. She is also in black and white and has a lot of jewellery on which fits with the indie style. Another quick cut is used to show a low angle shot of the band in front of the pink background. On the last beat before the lyrics start the album name appears on the pink background in black writing (’48:13’).

There are a number of different shots of the full band and just the two front men before a collection of shots of stuffed animals; there is a zebra, a porcupine, a pelican and a monkey; each of these shots last about a second each. These animals have no reference to the lyrics or the band but they are used throughout this video. This then cuts to the two front men facing away from camera looking at the pink screen with the song lyrics on.

There is a very good relationship between lyrics and visual at the end of the second verse. ‘Turning my milk sour’ the part of the video that goes with this is one of the front men drinking out of a bottle of milk. This repeats itself very quickly on the beat so the video looks jerky but still fits with the theme of the video. Once the beat has finished there is over cranking as he spits out the milk.

For the chorus there are mainly group shots of the band. One of the front men has his star image of his skeleton like clothing, this is something only fans of the band will recognise. At the end of the chorus the video of the band changes to the women. She takes on the role of each band member with their instruments she has a different costume on to the one at the start of the video but this costume does not change through this sequence of shots. The costume used is also not voyeuristic but it fits with the indie style of the music video. The shots of the women with the instruments are all high angle shots with the camera moving around her very slowly when she is on the drums. She is moving to the beat of the song which makes her playing the instruments look very realistic.

The lyrics also fit with the visual when they sing ‘now we’re being watched by google’ as they all have spring eyed comedy glasses on. The camera pans across the whole band as they nod their heads to the music. Some parts of this looks like they are slightly over cranked to add comical effect. During this repetition of ‘now we’re being watched by google’ there is one of the front men running across a pink/black striped floor with a water gun, this is over cranked and could symbolise running away from the people watching you. Throughout this entire video not all the scenes have them singing in it. Some are purely narrative. Like the water gun fight with milk; this links to the earlier lyrics.

To finish off the video they kick into the screen on the last beat and then the camera cranes over the studio so you can see each different part of the room where the band have performed in and all the crew dotted around doing their own job. This is a very different way to end a music video but I really do like it.